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Our findings are documented in full.
Our findings are documented in full.
Read how we analysed the problem, developed
Read how we analysed the problem, developed
the product, and built the go-to-market strategy -
the product, and built the go-to-market strategy -
grounded in player data, not assumptions.
grounded in player data, not assumptions.
Our findings are documented in full. Read how we analysed the problem, developed the product, and built the go-to-market strategy - grounded in player data, not assumptions.
71 players surveyed across amateur leagues in Germany
30+ qualitative interviews conducted in person
4 independent methods used to validate the right price point
Built during a Master's at Nova SBE, shaped through research - the full document is open to read.
Built during a Master's at Nova SBE, shaped through research - the full document is open to read.
Your experience matters...
There is a smarter way to protect your boots...
Our goal is to make your football boots live longer with our easy-to-apply snayer. protection foil, designed for durability without compromising performance or style.
Easy-to-apply
Long-lasting
Transparent layer
Protective shield
The community survey
The research is ongoing. Every player who shares their experience helps us build something that actually solves the problem. The survey takes two minutes.
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